‘Beyond the Pour ', hosted by Fords Gin, in partnership with Goodby Silverstein & Partners and MATTE Projects, was a one-day invite-only immersive experience serving over 300 guests at HERO in Rockefeller Center. Fords Gin national ambassadors guided groups of 12 every 15 minutes through a series of sensory rich spaces over the course of a one-hour, four-room progression, to deepen the appreciation for the craft of gin-based cocktails.    

Mean Flow helped orchestrate all parts of the multi-sensory journey - dynamic lighting, custom chandeliers, 300-pound floral encased ice sculptures, and a 2,235-square-foot array of fresh garnishes - to name a few. Ask us about low lying fog math.